The invaluable +1 you’ve been waiting for.

 

 

 

 

Imagine having an extra writer you could bring in short-term, for when you’re busy and need to get things done.

Someone to update the copy on your marketing materials, add words to your website, rewrite tour descriptions, or create fresh content.

In your perfect-world-dreamland, this would be someone who adapts to your brand voice, understands travel marketing, and meets your deadlines. Someone friendly and easy to work with.

Well, guess what? You just found your special someone.

“…professional, yet incredibly friendly and personable.”

~J. Lockhart, Verge Magazine

Hi there, nice to meet you!

My name is Heather Sinclair and I’m a travel & tourism copywriter – I write web copy, brochures, catalogs, emails, and blog content for travel companies.

You work hard. Your team is capable. And sometimes you need a little extra support to get things done. As an experienced copywriter who’s tight with the travel industry, I’m glad to be the “extra” that can help out.

Professionals love to work with other professionals. I can tell we’re going to love working together.

Have you ever said “bye” to a good thing?

I have. I remember looking down at the resignation letter in my hand and taking a deep breath. Ironically, it was being promoted to Engineering Team Lead that convinced me it was time to go. Sure, it was a great opportunity, a bigger paycheck, and I liked the people I worked with. It’s just that “engineering” wasn’t what I wanted my life to be.

Once I was free, I indulged my passion for travel the way a starving person indulges at an all-you-can-eat buffet. I road-tripped across Canada, became a Divemaster in Indonesia, house-sat in Mexico, and volunteered in Laos.

When I was traveling my life felt fulfilling, vibrant, worth living.

But there was a problem and it was income.

Volunteering in Laos – I’m the one “hanging-ten”

I knew I had a choice:

  1. Slink back to my grey corporate office and pick up where I left off, yearning for vacation, one day like the next. And the next. And the next…
  2. Risk it and try something new.

I decided to risk it and keep traveling. For work I settled on writing – it was portable, I enjoyed it, and I didn’t need a whole lot to get started.

I pitched travel stories to magazines, e-zines, and newspapers – some were accepted, some weren’t. After a few months I had solid publishing credits, some bylines, and an (unpredictable) income.

I was making it work, but I missed dealing with professionals. Being part of the team.

Then came my “lightbulb” moment.

Imagine how great it would be if there was a lightbulb in this photo.

If I could take what I missed about engineering – working with professionals, contributing to big goals – and merge it with travel and writing, that would be my answer. I even made up an equation because I’m a super-nerd:

professional + travel + writing = copywriter

I focused on writing for travel companies, operators, and DMC’s with established teams. I offered sales and marketing copy, brochure updates, new catalog descriptions, fresh web copy. Anything that I could do to help their team succeed.

After less than 10 cold emails, I had my first client.

And the rest, as they say, is history.

“Heather was fantastic at adapting her writing to the needs and established voice of a client. She is adaptable, eager to learn from any editorial critique, and highly dependable.”

~Jessica McCormick, CopyPress

Are you in the travel or tourism business?

Then I want to hear from you.

You’re a busy professional and you’ve got copy that needs to get done. And I’m the invaluable +1 you’ve been waiting for.

Let’s work together in just 3 steps:

  1. Connect with me by email.
  2. I learn about your copy needs and answer any up-front questions.
  3. After that, I send a non-obligation proposal & quote. It will clearly show what you get and the potential timeline (I kind of take pride in how smoothly my projects run).