B2B Content Writing For


We transform your SME’s industry knowledge into written content that “talks tech” and keeps your potential buyers coming back (again and again) for solutions and inspiration.

Articles | Blogs | White Papers | Case Studies

See our client samples

Have industry expertise that you’d like put into words

Ready to create content that goes beyond flat-sounding SEO topics?

If so…stop the presses!

(According to the standard operating procedure.)

We’re a fit.

4 convincing reasons to have us write for you

When a regular writer can’t (or won’t) delve into the technical specifics, we’re there! We delight in the details that other writers avoid—and that passion shines in the final content.

1) Field-savvy engineers: We talk to technical experts on their level

2) Great interviews: Conversations stay casual, yet on-target

3) Skilled project managers: Our partnerships are well-coordinated

4) Writers with experience: Storytelling, strategy, SEO, and more

“Heather and Tim met every writing project with enthusiasm, curiosity, and professionalism. They created a number of different marketing materials for our organization, as well as more-technical product documentation for internal purposes. Most helpful of all, Heather and Tim interfaced directly with subject matter experts within our company to gain insights into the topics we asked them to write about.”

~Annie Gala, Director, Marketing & Communications, PowerFlex

Your company has a story to tell, so do we:

We’re a two-person writing team with years of engineering experience, and we’re as easy to work with as possible.

With us, you get professionals you can partner with.

Heather Sinclair is an industrial engineer and project manager who enjoys talking with people about what they do. Her #1 goal as a B2B writer is to make complex concepts simple. In addition to being cheerful and easy to work with, Heather naturally connects with SMEs on their level.

Heather’s LinkedIn: http://www.linkedin.com/in/heatherannesinclair

Tim Hirtle is a writer, engineer, and project manager. He has written content for many technical and industrial clients. Tim enjoys turning industry information, research, and interviews into content that’s easy to read and understand.


Tim’s LinkedIn: https://www.linkedin.com/in/timhirtle/

How we work with you

Step 1. It starts with an efficient chat with you to identify if we’re a fit.

Step 2. After learning your goals and getting up to speed, we interview your SME to unchain their in-house knowledge.

Step 3: We write. The final step is feedback & edits to get your content just right.

Are you old school? Here’s our Standard Operating Procedure

(a.k.a. our typical process)

FAQs about our content writing

What makes you different from other writers?

Besides our years of engineering, industry, manufacturing, and writing experience?

Our superpower is two-fold.

1) We’re naturals, liaising between the “field guys” and business leaders to help them better understand each other.

2) Project management is our wheelhouse. We smooth the way so that it’s easy for you to schedule and budget, and still get high-quality content that's well-written.

In what fields are you experts?

Manufacturing and heavy industry are fascinating! And that’s our niche.

Our background is in oil & gas, automotive production, and construction. However, we’ve written for all types. Being curious, we’re extremely good at interviewing and getting industry experts to open up.

Do you always have to interview?

We’ve successfully published a lot of writing based on research alone. And will likely continue to do so. But having us talk with an expert takes your content to a higher level. Their insight adds a layer of sophistication that’ll distinguish your company from the competition.

How do you run interviews?

We make the most of every interview as it’s often our only chance to talk with an expert directly!

We start by researching the topic so that we ask intelligent questions. To help the SME prepare, we’ll send a few details (in advance) about what we plan to chat about.

We book time for the meeting; only what’s needed—be it 20 minutes or up to an hour. The call or video chat is recorded and transcribed.

We’ll lead the interview. You (and relevant team members) are welcome to join, but often we get a better result with fewer people on the line.

Etiquette is king; we send a message to thank the SME for setting aside time to speak with us.

What’s the turnaround time?

We strive for a fast turnaround and always provide a completion date. If your project has a looming deadline, let us know upfront.

For one-off projects, expect a 3 to 4-week turnaround; however, that depends on what’s already in the queue.

For ongoing services (where we agree on a schedule), we’ll set aside time for your projects.

Will you include SEO?

We’re Hubspot Inbound Marketing certified and incorporate SEO (search engine optimization) as it applies to the topic. We are able to use your keywords or optimize for Google using our own research.

HubSpot Inbound Certifications

Do you offer revisions?

Our first draft should be fairly close to what you want. But if it’s not, it becomes our starting point. Our work includes two rounds of reasonable revisions, listening to your feedback and then getting it right.

Where are you based?

We’re from Nova Scotia, Canada, and work on Eastern Time (EST). We invoice in US dollars.

For our American clients, we take ACH bank transfers to our US-based (New Jersey) account. You’ll get a completed W-8BEN (the equivalent of a W-9) for your tax records.

We also accept payments by wire transfer, eTransfer, or PayPal.

Are you real people, or just impeccably sly spam-bots?

1 1 0 0 1 0 1 0 1… Um, I mean real people. Hit us up with your questions at contact@actioncopywriting.com, or by clicking below.

What comes next?

  1. Contact us, tell us about your business and what you’re looking for
  2. Get a reply in 48 hours (likely less), with a few questions about your business and what we can do for you
  3. If it’s green lights all the way, we can arrange a call, discuss a paid sample, or send you a proposal (complete with schedule and quote!)

Get in contact with us now 

“We would recommend Action Copywriting for your corporate content needs without hesitation. Their strong technical background made it easy for them to pick up complex concepts specific to our industry. The team was extremely professional, quick, and communicative throughout the process. We will be choosing to work with the team for future content needs. I cannot recommend them enough! ”

~Sheena Sandhu, VP Marketing, OneBridge